About us

We are KUBY.

Based in Luxembourg, we are a fast-moving European distributor of sport, leisure and health brands. For over 10 years, we’ve been helping retailers, resellers and e-commerce partners across BeNeLux and France grow their offering through access to powerful brands, strong logistics and a highly personalised B2B service.

Our Mission.

To empower retailers with innovative and high-quality sports and leisure products that boost performance, health and outdoor fun – for every generation.

Our Vision.  

 To become Europe’s preferred B2B partner for future-proof brands in sport, wellness and play – through operational excellence, customer proximity and sustainable partnerships.

What We Deliver to Your Business :


🛒 Wholesale Distribution: 1.500+ SKUs from trusted international brands

🚚 Fast & Flexible Fulfilment: from our central warehouse in Luxembourg

🧰 Retail Services: POS support, planograms & product training

📦 Marketplace Integration: support for Amazon, Decathlon, …

🌍 Multi-country Delivery: active in 9 European markets

Discover our products here

Kim Enckels

General Manager

Kim is the driving force behind the business. She loves to keep her hands full, helping to develop the product range, marketing and customer experience strategies.

Benedikt Geyer

Supply Chain Manager

With an outstanding vision of logistics and a solution-oriented mentality, Benedikt stands for excellent execution of logistical flows. Benedikt has helped the company get to where it is today.

Roxanne Schwall

Sales Assistant

With a sharp eye for detail and a strong sense of service, Roxanne supports our clients across BeNeLux and France. Whether it’s processing orders, answering product questions or coordinating shipments, she ensures a smooth and pleasant customer experience every time.

Rudy Rieucaud

Senior Key Account Manager France

Rudy, with his unique experience of the French market, manages the implementation and follow-up of this part of the market. He is determined to drive success and is using his professional acumen to take the company to the next level.

In addition to managing national accounts and strategic partnerships, Rudy also plays a key role in developing our French business unit – building lasting retailer relationships, identifying new growth channels and coordinating local sales activities.

Cyrille Kerbiriou

Account Manager France

  Cyrille is responsible for visiting GSA stores and sports retailers in the western regions of France. With his strong commercial mindset and retail experience, he helps our clients grow their assortment, optimize their POS and boost sell-out in-store.

Sofia Barbosa

All-round Support Assistant

Sofia is our go-to team member whenever support is needed. From preparing stock and managing picking tasks to helping in-store and setting up displays – she’s always ready to jump in with a smile and a hands-on mindset.